| Rotary's Objective | |
| The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: | |
| The development of acquaintance as an opportunity for service; | |
| High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society; | |
| The application of the ideal of service by every Rotarian to his personal, business, and community life; | |
| The advancement of international understanding, good will, and peace through a world fellowship of business and professional people united in the ideal of service. | |